Benefit-driven hero section
A compelling headline paired with a clean screenshot of the dashboard, showcasing how simple the interface is.
Case study
HR SaaS · Training Management
Kandbaz
make a complex, "administrative" B2B software both desirable and easy to grasp, speaking to time-pressed audiences (HR Directors, Training Managers, heads of small and mid-sized businesses) who are looking above all for time savings and compliance.
The context
Kandbaz is a French SaaS solution built for Human Resources professionals, streamlining the management of the skills development plan, learning tracking, and regulatory compliance (Qualiopi, OPCO).
The brief
Generate qualified demo requests.
- Demystify the featuresTranslate technical HR jargon into concrete benefits (time savings, automation, guaranteed compliance).
- Segment by company sizeOffer a tailored message for small and mid-sized businesses (simplicity, price) and for larger enterprises (HRIS integration, advanced reporting).
- Credibility and complianceHighlight the Qualiopi certification and OPCO partnerships as major selling points.
- Modernize the imageShift from the image of "administrative software" to that of a "strategic lever for skills development".
The design approach
A "Professional & Human" direction: a balance between the rigor the HR world demands and the warmth of a tool built around people.
Persona-based journeys
Distinct blocks for "I run a small business" and "I'm a Training Manager", so every visitor recognizes themselves right away.
Proof through automation
Simple animated diagrams showing how Kandbaz automates OPCO filings, eliminating the paperwork.
Regulatory reassurance
A dedicated banner on automatic legal updates and Qualiopi compliance, visible throughout the scroll.
The build
- Website rebuilt on WordPress with a lightweight page builder, so the marketing team can manage it independently.
- Technical SEO optimization: restructured site architecture, creation of pillar pages on "Training Management" and the "Skills Development Plan".
- Integration of a smart contact form that qualifies company size and need.
- Responsive design with particular care given to the readability of feature comparison tables on mobile.
The project in numbers
- 100% Qualiopi compliance with automatic regulatory updates
- Integrations with the leading HRIS platforms and video-conferencing tools
- Stated average time savings: 50% on the administrative management of training
- 3 distinct user journeys on the site (small business, mid-sized enterprise, training organization)
- France-based customer support, positioned as a key differentiator
The results
- Organic traffic (GSC), 8 months after the redesign: 12,500 visits/month (+65% versus the old site, thanks to the new semantic internal linking)
- Demo request conversion rate (GA4): 4.2% (excellent for HR B2B SaaS)
- Overall bounce rate: 41% (down 15 points, a sign of better-targeted landing pages)
- Top queries (GSC): "logiciel gestion plan de formation", "automatisation déclaration opco", "logiciel formation qualiopi"
- Load speed (PageSpeed): 92/100 on mobile
In their words
Our old site was too technical and didn't reflect how simple our tool really is. The redesign put people and customer benefit back at the heart of the message. Since launch, our sales reps have been getting far better-qualified prospects, ones who already understand the value of Kandbaz before the very first call.
I was looking for a solution to replace our Excel files, which had become impossible to manage. The Kandbaz site spoke to me right away: the page dedicated to small businesses explained exactly how the tool would help me automate my filings. My demo request was handled within 2 hours. We signed the following week.
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