Case study
Surface stripping and cleaning · Loiret
Build a young surface-stripping company's website from scratch: explain five processes the public mixes up, show the result on every surface before promising it, and give the company a presence on Google across five departments.
Aero-Staff cleans and strips wood, stone and metal from its base in Château-Renard, near Montargis, in the Loiret. The company offers five processes (soft blasting, sandblasting, wet blasting, dry-ice cleaning and timber treatment) and owns all the equipment they require. Emeric, with 20 years in construction and renovation, carries out the work on site. Jean-Christophe looks after clients, quotes and follow-up. They work across the Loiret, Yonne, Seine-et-Marne, Cher and Nièvre, for private individuals as well as for heritage restoration, garages and industry.
The starting point: no website at all. The domain showed its host's placeholder page, and clients came in through word of mouth alone, which was holding the business back. The study carried out before design began, in September 2026, mapped the landscape: around Montargis, three companies held the top spots on Google Maps with 16, 25 and 81 reviews, yet a site based in Brittany sat on the first page for "aérogommage montargis". The position was there for the taking.
The questionnaire filled out by Jean-Christophe and Emeric set the brief: a warm, approachable tone, because they are "not a big faceless company", and no prices on display. The expectations:
Three homepage directions were designed and compared. The client chose the first, a dark one, on desktop and mobile alike. It keeps the green of the company's logo, uses Anton for headings and Montserrat, the company's own typeface, for body text, and sets out the promise in large capitals: "Nous rendons au bois, à la pierre et au métal leur surface." (We give wood, stone and metal back their surface.)
From the very first screen, a slider takes the visitor from a flaking shutter to the same shutter stripped back to bare wood. Each process page follows the same principle: the technique in action, a before/after to slide across, three common cases.
The homepage sorts the five processes by surface: shutters and furniture for soft blasting, beams and car bodywork for sandblasting, facades for wet blasting, machinery and graffiti for dry-ice cleaning, infested or decaying timber for timber treatment.
Furniture too far gone, particleboard, exotic wood, fragile structures: the site says so up front. Stating what you turn down makes what you promise credible.
Emeric on site, Jean-Christophe on the phone: no switchboard, no sales rep. The "Company" page recounts the background, lists the equipment and walks through a job, from the site visit to the clean-up before leaving.
Three rounds of review, with comments left directly on the pages: "nous" rather than "on" (a company "we" rather than a casual one), short sentences, a more formal register, and headings phrased as questions, the way clients type them: "What is wet blasting?", "How much does soft blasting cost?"
A bespoke site, live in 7 days, looked after by a real person.
