People at the center
Introducing Marion Puissant and her background anchors a relationship of trust from the very first page.
Case study
Law firm · Montpellier
Marion Puissant Avocat
Give a niche legal expertise a clear, credible and reassuring showcase, one capable of generating qualified inquiries.
The context
Marion Puissant has practiced law since 2010, specializing in a highly focused field: public, health, social and medico-social law, as well as disability law. Based in Montpellier, she works across the whole of France with sector professionals and service users alike (patients, people with disabilities, institutions).
The brief
The firm needed a website that would inspire immediate trust and seriousness, while remaining easy to read for visitors who are often in a difficult situation.
- Embody the expertisehighlight the rare specialization (medico-social, health-sector pricing, disability) and the human roots of Marion Puissant's practice.
- Structure a rich offeringsix areas of expertise and three types of engagement (advisory, litigation, training), to be presented without overwhelming the visitor.
- Generate inquiriesguide visitors clearly toward booking an appointment and getting in touch (phone, form).
- Reassurerestrained, institutional visual codes, a commitment to responsiveness, social proof.
- Be findablelocal (Montpellier) and topical search visibility on specialized legal queries.
The design approach
We chose a restrained, institutional direction, faithful to the codes of the legal profession: serious, uncluttered, no showing off, because in this line of work, trust is what matters most.
An architecture built around expertise
Each area has its own page, both for the visitor's clarity and for topical search visibility.
Three clear pillars
Advisory · Litigation · Training: the offering is structured so everyone immediately finds their way in.
Reassurance made visible
A commitment to respond within 48 hours, nationwide coverage, a client testimonial: trust signals are placed exactly where they matter.
Contact made easy
Appointment booking, click-to-call and a contact form are always within reach to turn a visit into a consultation.
The build
- A WordPress site for complete editorial autonomy for the firm.
- Dedicated expertise pages structured for topical SEO (one page per area of law).
- Local SEO (Montpellier) and markup tailored to a professional-services activity.
- Conversion path: appointment booking, click-to-call, contact form.
- Responsive design, optimized for reading and getting in touch on mobile.
The project in numbers
- 15 years of experience showcased (practicing law since 2010)
- 6 areas of expertise structured into dedicated pages
- 3 pillars of engagement: Advisory · Litigation · Training
- Nationwide coverage, a firm rooted in Montpellier
- An activity 100% dedicated to the health, social and medico-social sector
- A commitment to respond within 48 hours, front and center
The results
- Organic traffic (GSC): 1,920 visits/month, measured 8 months after launch (local target + niche legal queries)
- Local SEO (GSC): 64% of traffic comes from Montpellier and the Occitanie region
- Appointment-booking conversion rate (GA4): 5.8% of visitors book a consultation
- Click-to-call rate (GA4): 12% of mobile visitors tap the phone number (legal urgency)
- Average engagement time: 2 min 18 s (the expertise pages are read in detail)
- Top queries (GSC): "avocat droit médico-social Montpellier", "avocat tarification sanitaire", "recours MDPH avocat"
In their words
As a lawyer, I needed a website worthy of the standards of my profession: serious, clear, and inspiring trust from the very first visit. The agency perfectly captured my positioning and my areas of expertise, with attentive support from start to finish. Today, my inquiries come through a website that truly reflects who I am.
When you are looking for a disability-law lawyer, you are often in a difficult and pressing situation. Marion Puissant's website reassured me right away: the areas of expertise are clear, the presentation is human, and I got a reply in under 24 hours, exactly as promised. The appointment-booking process is simple, even when you are not comfortable with digital tools.
More work
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