The before/after as the centerpiece
Concrete redesign examples (Spicehack, Re-Fresh, Sundae Body and more) with numbered annotations: visitors see the methodology in action, not an abstract promise.
Case study
CRO agency · e-commerce
Peek Insights
A premium consulting service, sold to e-commerce founders, that has to sell itself, with a website that proves the methodology and generates audit requests.
The context
Peek Insights is an agency specialized in Conversion Rate Optimization (CRO) for e-commerce brands: site audits, conversion-focused redesigns, actionable checklists. An expert service, grounded in UX data, with a portfolio of well-known brands (The Fox Tan, Sundae Body, Morreale Paris, Brewlander and more).
The brief
The goal: generate free audit requests while demonstrating the value of the CRO approach. The expectations:
- Show the expertise, not just promise itthe website itself had to be proof of the agency's level of CRO expertise.
- Structure a three-tier offerfree audit, Basic and Essential, with a smooth path to getting in touch.
- Lean into the prooffounder testimonials, client logos, and above all the before/after examples that make the recommendations tangible.
- Reduce frictiona free, no-commitment audit delivered in 2 days, as a low-barrier entry point.
- Address an English-speaking marketa direct, professional, results-driven tone.
The design approach
A clean, conversion-first direction, the website had to embody exactly what the agency sells: design that converts.
Social proof placed strategically
Brand logos, named testimonials with photos and roles, a trust carousel; every signal lands at the right moment in the scroll.
A tiered conversion path
Free audit ($0, delivered in 2 days) to Basic to Essential: visitors enter through a risk-free offer and move up naturally.
The methodology explained in 3 steps
Kickstart to Uncover to Receive: a simple narrative that demystifies the process and reduces hesitation.
An FAQ that sells
Every anticipated question is an objection answered, all woven into the conversion path.
The build
- WordPress site with a custom theme, optimized for performance (WP Rocket).
- Enriched single-page architecture: in-page anchors (Benefits, Testimonials, What's included, How it works, Pricing) for a smooth journey.
- Calendly integration for self-service booking.
- Interactive before/after examples with annotations and detailed insights.
- Complete SEO and social markup (Open Graph, Twitter Cards, canonical).
- Responsive, mobile-first design for e-commerce founders who are often on the move.
The project in numbers
- 8+ leading e-commerce brands: The Fox Tan, Sundae Body, Morreale Paris, Brewlander, Cheeky Bonsai, Begin to Arrive, Omorfie, Just Enough
- 3 structured audit tiers (Free, Basic, Essential)
- Essential audit: 10 redesigns of key sections with before/after + 40+ actionable recommendations + a 25+ page PDF report
- Free audit delivered in 2 days, 30-day money-back guarantee
- 3 named founder testimonials, with photo and role
The results
- Organic traffic (GSC), 6 months after launch: 3,480 visits/month (niche B2B target: English-speaking e-commerce founders)
- Free audit conversion rate (GA4): 9.2% of visitors request the free audit (excellent for an expert service)
- Free to Basic/Essential conversion rate: 27% of free audits turn into a paid engagement
- Average engagement time: 3 min 12 s (the before/after examples and the methodology are explored in depth)
- Geographic breakdown (GSC): 58% Australia, 22% USA, 11% UK, 9% Canada
- Average deal size (CRO engagements): 4,800 AUD (~2,900 €)
In their words
The team understood our business perfectly: the website itself had to be a demonstration of CRO. The result is a seamless journey, the before/after examples speak for themselves, and the free audit up front generates a steady flow of qualified leads. Exactly what we wanted.
We ordered the free audit to test the waters, and we moved up to Essential within 48 hours. Peek Insights' website had already won us over before the first call: the methodology is clear, the before/after examples are stunning. The result: +34% conversion on our flagship product page in 6 weeks.
More work
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