Proof above the fold.
The key numbers (2,500+ trained, +12% revenue, -30% costs) sit immediately below the hero, ahead of any sales pitch.
Case study
AI Consulting & Training · Independent Expert
Indiana Tempié
build a personal website that sells an expert, not a product, with a direct, proof-led tone and a journey that turns the visitor into a booked call.
The context
Indiana Tempié is an AI consultant, trainer and project lead, with more than 10 years of experience and 2,500+ professionals trained. He helps SMEs and their leaders embed AI into their operations: audits, automations (n8n), tailored training and AI project management. An expert positioning in a booming market, where personal credibility makes all the difference.
The brief
Generate consultation requests and training sign-ups by leaning on proof rather than promises. The expectations:
- Clearly position three rolesAI consultant, AI trainer, AI project lead, without creating confusion or diluting the expertise.
- Prove before promisingverifiable numbers, named testimonials, concrete cases. No hollow superlatives.
- Embody the expertthe site has to reflect the personality: direct, concrete, free of needless jargon.
- Convert gentlyfree AI audit, 30-min call, quick diagnostic: low, multiple ways in.
- Build a solid SEO foundationa blog structured by theme (AI for SMEs, n8n automation, SEO/GEO), guides, training pages, internal linking.
The design approach
A minimalist, no-bullshit direction: monochrome, crisp typography, plenty of white space, a design that says \"I mean business, look at the results.\"
The consultant profile card.
A signature block (location, way of working, stack, availability status) that anchors the premium freelance positioning and delivers the key facts at a glance.
Three roles, one clear path.
Each role gets its own card, dedicated page and entry point, so the visitor instantly knows where to go based on their need.
Named, contextualized testimonials.
Names, job titles, companies, photos, hard results, no anonymous quotes.
An interactive diagnostic.
5 questions in 60 seconds to engage the visitor and qualify their need before the very first call.
A blog that sells.
Articles organized into thematic silos, designed both for SEO and to demonstrate the expertise.
The build
- Static Astro site with Tailwind CSS: maximum performance, minimal load times.
- Advanced SEO architecture: thematic silos (AI for SMEs, n8n automation, SEO/GEO), long-form guides, internal linking, complete markup.
- Built-in llms.txt file for GEO optimization (visibility inside AI-engine answers).
- Interactive quick diagnostic embedded on the home page.
- Training pages structured by theme (enterprise AI, AI for SEO, AI for digital marketing).
- Complete social markup (Open Graph, Twitter Cards, canonical).
The project in numbers
- 2,500+ professionals trained, showcased right from the hero
- 20+ listed video trainings (from 2h to 16h)
- Client results front and center: +12% revenue on average, -30% operating costs
- 10+ years of experience positioned as a mark of credibility
- 3 SEO silos (AI for SMEs · n8n automation · SEO/GEO) + long-form guides + blog
- 3 named testimonials with hard results: Make My Lemonade (+17% revenue), Timetex (-30% costs), Superdry France (-30% marketing costs)
The results
- Organic growth (GSC): +412% SEO traffic in 6 months after launch (thanks to the thematic silos and long-form guides)
- AI-driven traffic (GEO): 18% of total traffic comes from AI crawlers (ChatGPT, Perplexity) thanks to llms.txt and semantic markup
- Diagnostic completion rate (GA4): 68% of visitors who start the quiz finish it (smooth UX)
- Conversion rate (GA4): 14% of diagnostic visitors book a 30-min call
In their words
I wanted a site that looks like me: direct, proof-led, no bullshit. Every section has a reason to exist, to show the results, not to tell my life story. The quick diagnostic, the numbers above the fold, the named testimonials: everything nudges naturally toward booking a call. It's exactly the site I would have recommended to a client.
Indiana doesn't sell dreams, he applies methods. On our n8n automation project, his audit uncovered time leaks we simply couldn't see. In 3 months, we cut our operating costs by 28%. His site reflects his method exactly: no fluff, just data and results.
More work
Your project deserves the same care
A bespoke site, live in 7 days, looked after by a real person.