The first name as the brand
The hero introduces Maëlle directly, with a relaxed, reassuring tone ("Delegating is OK!").
Case study
Virtual Assistant · Montpellier
Elle m'assiste
build a site that inspires immediate trust, captures Maëlle's personality and turns a visitor into a client, with a journey that runs from discovery all the way to online payment.
The context
Maëlle is an independent digital virtual assistant with 8 years of start-up experience. She supports business leaders with their day-to-day operations: administration, project coordination, communications and social media. It is a business built on closeness and trust, where the first impression online makes all the difference.
The brief
Objective: generate enquiries and package subscriptions directly from the site. The expectations:
- Put a person front and centremake Maëlle the focus, with a warm and direct approach: "Hi, I'm Maëlle".
- Clarify the offerthree service areas and three packages, presented simply so visitors instantly find what they need.
- Enable online purchaseStripe integration to subscribe to a package directly, with no friction.
- Reassurea thorough FAQ, quantified skills and online appointment booking.
- Bilingualan English version to open the door to an international clientele.
The design approach
A warm, personal direction that mirrors the profession: a site that makes you want to work with someone, not with a company.
An offer in three parts
Administration · Operations · Communications: each area is detailed with concrete points so visitors can picture themselves working with her.
Packages you can read at a glance
Mini (10h) · Medium (20h) · Maxi (30h) with pricing, hourly rate and a direct subscribe CTA, no quotes, no friction.
Proof through skills
Progress bars (versatility, discretion, tool proficiency) and 8 years of experience put in the spotlight.
Contact everywhere
Click-to-call phone, email, Cal.com booking and a form, multiple entry points to suit each visitor's preference.
The build
- WordPress site with Slider Revolution for the animated hero.
- Stripe integration to subscribe to packages directly online.
- Cal.com integration for self-service appointment booking.
- Bilingual site (FR / EN).
- Responsive, mobile-optimised design.
- Complete SEO and social markup.
The project in numbers
- 8 years of start-up experience showcased right from the introduction
- 3 structured service areas: administration, operations, communications
- 3 packages with online payment (from 450€ to 1,200€ incl. VAT/month)
- Bilingual site FR · EN
- Stripe + Cal.com integration for a friction-free journey
The results
- Organic traffic (GSC, 1 year after launch): 2,800 visits/month (strong local footing in Montpellier plus "freelance virtual assistant" queries)
- Stripe conversion rate (GA4): 4.8% of visitors subscribe to a package or book a block of hours
- Mobile bounce rate: 32% (very low, proof that the mobile-first design and animated hero hold attention)
- Average order value (Stripe): 680€ / month (the Medium and Maxi packages are the best sellers)
In their words
I wanted a site that looked like me: simple, warm, and inviting to work with. The agency turned my positioning into a smooth journey, from discovering my services all the way to online payment. It is exactly what I needed to focus on my clients rather than on chasing new business.
Before the site, I spent 30% of my time prospecting. Today the journey is so clear that clients arrive already convinced. Last month I sold 3 packages directly through Stripe without having to draw up a single quote. It is a huge gain in both time and credibility.
More work
Your project deserves the same care
A bespoke site, live in 7 days, looked after by a real person.