Interactive hero section.
A looping demo showing virtual sticky notes, live votes and moving cursors, for an immediate wow effect.
Case study
Visual collaboration SaaS · Rennes/Paris
Klaxoon
Translate a highly visual, dynamic product into a static web experience that instantly makes you want to try it, while reassuring IT decision-makers and enterprise buyers about security and scalability.
The context
Klaxoon is a French scale-up and a leader in visual collaboration. The platform lets teams brainstorm, plan and deliver projects together, whether remotely or in person.
The brief
Objective: maximize free-trial sign-ups and Enterprise demo requests. The expectations:
- Show, don't tell.Use animation and interaction so visitors grasp the power of visual collaboration within seconds.
- Segment the audience.Seamlessly guide small businesses and SMBs (self-serve free trial) and large accounts (dedicated demo journey), without friction.
- Security reassurance.Showcase the certifications (ISO 27001, GDPR, SSO) with elegance, without weighing down the marketing narrative.
- Speed of execution.An ultra-fast site that mirrors the responsiveness of the tool itself.
The design approach
A \"Vibrant & Structured\" direction: the energy and creativity of Klaxoon boards, framed by the rigor of an enterprise-grade tool.
Tiered social proof.
Prestigious client logos (L'Oréal, Carrefour, SNCF) paired with data-backed case studies.
Clear comparison.
A table highlighting the advantages of Klaxoon over traditional tools (PowerPoint, Excel) and direct competitors.
Contextual CTAs.
"Start for free" for organic visitors, "Talk to an expert" for visitors arriving from ABM campaigns.
The build
- Front-end built in React/Next.js for smooth page transitions and optimized rendering.
- Integration of lightweight animations (Lottie/GSAP) that don't compromise Core Web Vitals.
- Headless architecture that lets the marketing team publish case studies without relying on developers.
- Advanced GA4 tracking (custom events on demo clicks, time spent on pricing pages).
The project in numbers
- 10 million+ users worldwide
- Present in 150+ countries
- Certifications: ISO 27001, GDPR compliant, hosting in Europe
- Native integrations: Microsoft Teams, Slack, Zoom, Salesforce
- Average rating: 4.6/5 on G2 and Capterra
The results
- Organic traffic (GSC): 285,000 visits/month, 6 months after optimization (a +22 % gain on the keywords "visual collaboration" and "online brainstorming")
- Free Trial conversion rate (GA4): 8.4 %, up 1.5 points versus the previous site
- Enterprise Demo conversion rate: 12 % of qualified visitors (innovation directors, HR directors) complete the contact form
- Average engagement time: 2 min 35 s (the animations and customer-story videos are heavily viewed)
- Core Web Vitals score: 95/100 (LCP at 1.4 s)
In their words
We needed to move from the image of a fun brainstorming tool to that of an indispensable visual work platform for large enterprises. The new site captures that step up perfectly: it's dynamic, reassuring and, above all, it converts our B2B visitors far more effectively.
More work
Your project deserves the same care
A bespoke site, live in 7 days, looked after by a real person.