Data as the hero.
Rather than claiming the AI is powerful, we show it: animated scan visualizations, quantified indicators (hairline shift, hair count, density, dryness). The product proof plays out on screen.
Case study
HealthTech · Health & Beauty
MyHair.ai
a highly technical product, on a sensitive and intimate subject (hair loss), that has to reassure as much as it impresses, and turn a simple visitor into an app user.
The context
MyHair.ai builds a hair analysis app powered by computer vision: hair loss detection, hair counting, regrowth projection and personalized care recommendations. A product at the crossroads of HealthTech and consumer, already available in more than 20 countries.
The brief
MyHair came to us with a clear goal: turn web traffic into app downloads, without sacrificing medical credibility. The expectations:
- Demystify the technologytranslate "vision model", hairline scanning and hair counting into a clear, non-alarming message that anyone can understand.
- Drive conversionevery section should push toward a single, legible CTA ("Get My Hair Analysis" / iOS + Android download).
- Build trustshowcase the network of partner clinics, the industry's reference brands and user feedback, on a topic where proof is decisive.
- Think international from day 1a native multilingual architecture (FR, EN, DE, ES) to support a global rollout.
- Premium, "tech" positioningmodern and clinical, without the medical jargon that creates anxiety.
The design approach
We built a \"medical-tech\" art direction: clean, airy, reassuring, with blue as the signature color to anchor clinical seriousness while staying warm.
Unapologetically mobile-first.
The product is an app: the site alternates desktop and mobile mockups so visitors immediately picture themselves in the real experience.
A step-by-step journey.
Scan → questionnaire → full analysis → personalized plan. Each step is isolated, illustrated, and leads into the next to reduce friction all the way to download.
Social proof everywhere.
Carousels of partner brands and clinics, multi-country testimonials, press badge, distilled along the page to dispel doubts at the right moment.
A single, recurring CTA.
One action put forward, repeated at key scroll moments, so the conversion intent is never lost.
The build
- Natively multilingual site (4 languages) with smooth switching and clean international SEO (hreflang, canonical, full markup).
- Animations and data visualizations to bring the scan and the AI analysis to life.
- Integrated conversion journeys: app onboarding, App Store / Google Play links, QR codes.
- A complete ecosystem of product pages: clinic directory, doctor and dermatologist directory, product scanner, AI assistant, affiliate program, blog, Research & Technology pages.
- Performance and Core Web Vitals optimization for fast loading on both mobile and desktop.
The project in numbers
- 200,000+ platform users, across 20+ countries
- 4 languages delivered: FR · EN · DE · ES
- A network of 20+ clinics (France, NYC, Dubai) and 50+ doctors featured
- Partnership with Clinique des Champs-Élysées (60 years of expertise) integrated into the site
- An ecosystem of partner brands: Nutrafol, Viviscal, Moroccanoil, Shea Moisture, Happy Head…
- Product featured in TechCrunch (Nov. 2025)
The results
- Overall traffic (GA4): 185,000 visits/month (1 year after the redesign)
- Mobile / Desktop split: 72% Mobile / 28% Desktop (consistent with an "App" product)
- Click-through rate to the Stores (GA4): 8.5% of visitors click a download button (iOS/Android)
- International SEO (GSC): +210% visibility on "hair loss AI" and "analyse capillaire" queries in the DE and ES markets
- Core Web Vitals: 96/100 (despite the scan animations and data visualizations)
In their words
We needed a site able to make a complex AI technology both medically credible and simple for the general public. The team translated our positioning perfectly: the journey is clear, the proof is everywhere, and the site naturally drives app downloads. Fast, multilingual, ready for international from launch.
More work
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