The wall of portraits as hero
A carousel of real headshots, visible immediately, proving quality before any pitch.
Case study
SaaS · AI Professional Portraits
PortraitPal
An ultra-competitive market (AI headshots), where conversion hinges on visual trust and an instant demonstration of the result.
The context
PortraitPal is an AI professional portrait generator: users upload a few selfies and receive 20 to 100+ studio-quality headshots the same day, ready for LinkedIn, resumes, and corporate sites. A high-traction consumer product positioned as the alternative to traditional photo sessions ($35 vs $150-600).
The brief
The goal: maximize sign-ups and pack purchases with a site that has to convince within seconds. The expectations:
- Show the result, not the technologyVisitors need to see realistic portraits and picture themselves in them right away.
- Build overwhelming credibilitySocial proof (traction numbers, press, company logos) has to crush any doubt.
- Compare head-onPrice positioning against a traditional photographer, with no ambiguity.
- Reassure on privacyA sensitive subject (face photos + AI) that calls for total transparency.
- Convert fastA short purchase journey, with no complex sign-up required upfront.
The design approach
A clean, result-driven direction: the product is the customer's face, so the site has to let the images do the talking.
The numbers front and center
62M+ headshots generated, 3.19M+ professionals; the counters sit at the top of the page, impossible to miss.
The press as endorsement
Rolling Stone, Hollywood Reporter, Bloom: media logos reinforce credibility.
The corporate logos
Salesforce, Google, Coca-Cola; not direct clients, but companies whose employees use the service.
The head-to-head comparison
A "Traditional photoshoot vs PortraitPal" table that lays out the value proposition in black and white.
The dedicated privacy block
Photos deleted within 30 days, no reselling of data, no AI training on the photos; a clear commitment, isolated and visible.
Simple packs
Quick Refresh ($35) · Career Upgrade ($45) · Executive Pack ($75): three readable tiers with a well-placed "Most Popular."
The build
- Next.js site: performance, fast rendering, and a smooth experience.
- Integrated purchase journey: sign-up → upload → same-day delivery.
- High-resolution portrait gallery served via CDN.
- Clear architecture: landing, pricing, blog, about, contact.
- Full SEO and social markup.
- Responsive, mobile-first design (selfies come from the phone).
The project in numbers
- 62,420,000+ headshots generated to date
- 3,196,000+ professional users
- Featured in Rolling Stone, Hollywood Reporter, Bloom
- Used by employees at Salesforce, Google, Coca-Cola
- 3 packs from $35 to $75, same-day delivery
- Satisfaction guarantee or your money back
- OnBrand companion product (teams/enterprise version)
The results
- Overall traffic (GA4): 890,000 visits/month (6 months after the redesign)
- Mobile / Desktop split: 74% Mobile / 26% Desktop (selfies come from the phone)
- Pack purchase conversion rate (GA4): 4.8% of visitors buy a pack (excellent for cold e-commerce)
- Average order value (Stripe): $46.20 (the Career Upgrade pack at $45 is the best seller)
- Bounce rate (GA4): 28% (very low, the portrait carousel captures attention instantly)
- Core Web Vitals: 97/100 despite the high-resolution gallery
- International SEO (GSC): +280% visibility across the UK, DE, and FR markets
In their words
We needed a site that could convert at the scale of our traction: millions of users, fierce competition, and a product where visual trust is everything. The team built a crystal-clear journey, the portraits speak for themselves, social proof does the rest, and the checkout is frictionless. The results are there.
I had an interview at Salesforce the following week and no decent LinkedIn photo. A photographer wanted $400 and 3 weeks. I tried PortraitPal on a whim: $35, 12 selfies uploaded that evening, and 60 headshots in my inbox the next morning. The quality is stunning, I picked my favorite in 2 minutes. I got the job.
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