Copywriting as the engine
Each section answers an objection or pulls a lever (fear of missing out, time saved, cost savings, proof). The structure follows a genuine sales thread.
Case study
SaaS · SEO / GEO Automation
ByTheWise
selling a technical product and a still-emerging concept (optimization for AI engines) to SMBs and independent professionals, with a site that turns the visitor into a booked demo or a free trial.
The context
ByTheWise is a French SaaS solution that automates SEO content production: 30 articles per month, optimized both for Google and for AI engines (ChatGPT, Claude, Perplexity, Gemini), with premium backlinks and automatic publishing. A sharp positioning, "the 1st French GEO/AEO solution", in a market where the promise has to be instantly credible.
The brief
A single, openly stated goal: maximize demo bookings and free trials. The expectations:
- Make a dense promise crystal clearSEO automation + AI optimization + backlinks: the value had to be grasped in a few seconds.
- Create urgencymake the cost of inaction tangible ("while you read this, your competitors are publishing").
- Answer every objectionprice, AI content quality, Google's stance, expected results: anticipate the doubts before they block the conversion.
- Draw a sharp line of differenceclear positioning against agencies (30 articles at €249 vs 4 articles at €3000) and against generic tools.
- Embody the branda founder story to add a human face to an automated solution.
The design approach
A modern, conversion-focused SaaS direction: brisk, demonstrative, with an argumentative logic running from the top all the way to the final CTA.
Show the product
Interface captures, dashboard mockups and concrete examples: we prove that "100% automatic" is more than a slogan.
The "unfair advantage" table
A head-to-head comparison of ByTheWise vs other solutions, to settle the question cleanly in the visitor's mind.
A reassuring ecosystem
Integration logos (WordPress, Shopify, Webflow, Framer…) and engine logos (Google, ChatGPT, Claude, Perplexity) to anchor compatibility and a modern feel.
Social proof and the founder
Customer testimonials and a personal "Hi, I'm Indiana" section to balance automation with human trust.
CTAs everywhere
Demo booking (via Cal.com) and free trial, repeated at every step of conviction.
The build
- Site designed and built on Framer: bespoke design, smooth animations, optimized performance and time-to-market.
- Cal.com integration for self-service demo booking.
- Multi-page architecture: pricing, solutions, about, partners, legal pages.
- A thorough FAQ built as a conversion tool (systematic handling of objections).
- Careful on-page SEO, consistent with the product's promise, plus ad tracking (LinkedIn Ads pixel).
The project in numbers
- Product sold from €249/month, with a 3-day free trial
- Core promise: 30 automatic SEO articles / month
- Multi-engine optimization: Google + 4 AI engines (ChatGPT, Claude, Perplexity, Gemini)
- 8+ native CMS integrations (WordPress, Shopify, Webflow, Wix, Framer, PrestaShop…)
- A proprietary network of 10,000+ sites for backlinks (7-10/month, DR 30-70)
- Setup in 15 minutes, up and running within 12h
The results
- Landing page traffic (GA4): 14,500 visits/month (3 months after launch)
- LP -> Free Trial conversion rate (GA4): 11.2% (very strong for B2B SaaS)
- Trial -> Paid conversion rate (Stripe): 24% at the end of the 3-day trial
- Performance score (Lighthouse / Core Web Vitals): 99/100 on Framer (crucial for a SaaS that sells web performance)
In their words
I wanted a site as sharp as the product: a clear promise, a real conversion logic, and a design that inspires trust despite the total automation behind it. The result matches my positioning exactly, every section pushes toward the demo, without ever forcing it.
We tested ByTheWise on one of our e-commerce clients. The comparison table on the landing page convinced me to give it a try, but it was the quality of the backlinks and the optimization for Perplexity that made us stay. In 4 months, the client doubled their organic traffic. The tool is a machine.
More work
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