{
  "date": "2026-07-17",
  "zones": [
    "Bordeaux",
    "Lille",
    "Lyon",
    "Montpellier",
    "Nantes",
    "Paris",
    "Toulouse"
  ],
  "methode": "Fiches Google Business Profile REVENDIQUÉES par leur propriétaire, via DataForSEO, dans un rayon de 35 km autour de 7 métropoles, sur 10 métiers. Fiches fermées définitivement ou temporairement écartées. Puis audit Chromium headless en viewport mobile 393x852 (iPhone 15), 1 visite par site, depuis une connexion fibre.",
  "echantillon": {
    "etablissements": 834,
    "communes": 365,
    "metropoles": {
      "Bordeaux": 122,
      "Lille": 91,
      "Lyon": 122,
      "Montpellier": 120,
      "Nantes": 125,
      "Paris": 130,
      "Toulouse": 124
    },
    "metiers": {
      "carpenter": 29,
      "physiotherapist": 129,
      "osteopath": 128,
      "electrician": 73,
      "lawyer": 112,
      "real_estate_agency": 141,
      "massage_therapist": 35,
      "photographer": 61,
      "plumber": 38,
      "hair_salon": 88
    },
    "sansSite": 227,
    "sansSitePc": 27,
    "reseauSocialCommeSite": 139,
    "reseauSocialPc": 17,
    "vraiSite": 468,
    "vraiSitePc": 56,
    "sitesAudites": 468,
    "sitesJoignables": 437,
    "sitesInjoignables": 31
  },
  "resultats": {
    "pasHttpsPc": 5,
    "sansMentionsLegalesPc": 34,
    "sansConfidentialitePc": 57,
    "lcpMedianMs": 3292,
    "lcpMesures": 434,
    "lcpSup2500Pc": 66,
    "lcpSup4000Pc": 35,
    "poidsMedianKo": 1631,
    "requetesMedian": 60,
    "debordementMobilePc": 5,
    "sansViewportPc": 3,
    "sansPrixPc": 53,
    "sansPrixChiffrePc": 74,
    "sansPreuveSocialePc": 78,
    "telNonCliquablePc": 44,
    "sansFormulairePc": 52,
    "aucunContactDirectPc": 23,
    "sansMetaDescriptionPc": 26,
    "h1AbsentOuMultiplePc": 39,
    "sansDonneesStructureesPc": 38,
    "moins300MotsPc": 36,
    "motsMedian": 426,
    "imagesSansAltPc": 51
  },
  "parMetropole": {
    "Bordeaux": {
      "etablissements": 122,
      "sansSitePc": 23,
      "sitesMesures": 61,
      "lcpMedianMs": 3848,
      "sansPrixPc": 51,
      "sansPreuvePc": 85,
      "sansMentionsPc": 33
    },
    "Lille": {
      "etablissements": 91,
      "sansSitePc": 34,
      "sitesMesures": 40,
      "lcpMedianMs": 3152,
      "sansPrixPc": 60,
      "sansPreuvePc": 83,
      "sansMentionsPc": 33
    },
    "Lyon": {
      "etablissements": 122,
      "sansSitePc": 30,
      "sitesMesures": 60,
      "lcpMedianMs": 3044,
      "sansPrixPc": 58,
      "sansPreuvePc": 83,
      "sansMentionsPc": 37
    },
    "Montpellier": {
      "etablissements": 120,
      "sansSitePc": 23,
      "sitesMesures": 67,
      "lcpMedianMs": 3224,
      "sansPrixPc": 51,
      "sansPreuvePc": 72,
      "sansMentionsPc": 25
    },
    "Nantes": {
      "etablissements": 125,
      "sansSitePc": 21,
      "sitesMesures": 69,
      "lcpMedianMs": 2932,
      "sansPrixPc": 43,
      "sansPreuvePc": 72,
      "sansMentionsPc": 33
    },
    "Paris": {
      "etablissements": 130,
      "sansSitePc": 31,
      "sitesMesures": 67,
      "lcpMedianMs": 3424,
      "sansPrixPc": 57,
      "sansPreuvePc": 76,
      "sansMentionsPc": 34
    },
    "Toulouse": {
      "etablissements": 124,
      "sansSitePc": 31,
      "sitesMesures": 73,
      "lcpMedianMs": 3696,
      "sansPrixPc": 56,
      "sansPreuvePc": 77,
      "sansMentionsPc": 40
    }
  },
  "parMetier": {
    "carpenter": {
      "etablissements": 29,
      "sansSitePc": 31,
      "sitesMesures": 19,
      "lcpMedianMs": 3560,
      "sansPrixPc": 37,
      "sansPreuvePc": 79,
      "sansMentionsPc": 32
    },
    "physiotherapist": {
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      "sansSitePc": 43,
      "sitesMesures": 24,
      "lcpMedianMs": 2284,
      "sansPrixPc": 92,
      "sansPreuvePc": 100,
      "sansMentionsPc": 50
    },
    "osteopath": {
      "etablissements": 128,
      "sansSitePc": 16,
      "sitesMesures": 50,
      "lcpMedianMs": 3086,
      "sansPrixPc": 66,
      "sansPreuvePc": 92,
      "sansMentionsPc": 60
    },
    "electrician": {
      "etablissements": 73,
      "sansSitePc": 40,
      "sitesMesures": 35,
      "lcpMedianMs": 2780,
      "sansPrixPc": 54,
      "sansPreuvePc": 71,
      "sansMentionsPc": 29
    },
    "lawyer": {
      "etablissements": 112,
      "sansSitePc": 26,
      "sitesMesures": 75,
      "lcpMedianMs": 3454,
      "sansPrixPc": 51,
      "sansPreuvePc": 89,
      "sansMentionsPc": 25
    },
    "real_estate_agency": {
      "etablissements": 141,
      "sansSitePc": 15,
      "sitesMesures": 113,
      "lcpMedianMs": 3912,
      "sansPrixPc": 25,
      "sansPreuvePc": 52,
      "sansMentionsPc": 13
    },
    "massage_therapist": {
      "etablissements": 35,
      "sansSitePc": 17,
      "sitesMesures": 22,
      "lcpMedianMs": 3072,
      "sansPrixPc": 73,
      "sansPreuvePc": 82,
      "sansMentionsPc": 68
    },
    "photographer": {
      "etablissements": 61,
      "sansSitePc": 18,
      "sitesMesures": 45,
      "lcpMedianMs": 2192,
      "sansPrixPc": 84,
      "sansPreuvePc": 93,
      "sansMentionsPc": 42
    },
    "plumber": {
      "etablissements": 38,
      "sansSitePc": 32,
      "sitesMesures": 23,
      "lcpMedianMs": 3340,
      "sansPrixPc": 57,
      "sansPreuvePc": 78,
      "sansMentionsPc": 52
    },
    "hair_salon": {
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      "sansSitePc": 40,
      "sitesMesures": 31,
      "lcpMedianMs": 3828,
      "sansPrixPc": 61,
      "sansPreuvePc": 84,
      "sansMentionsPc": 29
    }
  },
  "cms": {
    "autre/sur-mesure": 231,
    "wordpress": 149,
    "wix": 40,
    "squarespace": 15,
    "shopify": 2
  }
}